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Agenda

13:30 your time

13:30 GMT 

Talks about:

Indistractable: How to Cut Through the Noise, Drive Productivity, & Push Your Product Growth Needle Farther & Faster Than Ever Before

Ever get the feeling you’re bombarded with too many pings, dings, and rings? You’re not alone. In an age of ever-increasing distraction, technological and otherwise, how can knowledge workers do their best work?

Douglas Patfield

14:00  your time

14:00 GMT 

Talks about: Pandemic and the E-commerce industry: How e-commerce can find its footing and grow in times of uncertainty.

– A chance to build brand awareness by doing the right thing and  forming a sense of community with your customers. We are all going through this after all.

– Brick and mortar stores are vectors for spreading diseases while shopping online helps stop the spread.

– Leverage this information. Expand online product sales and add more opportunities to purchase products online.

– Opportunity to invest in non vis-à-vis communication with customers. How to make this meaningful.

– 5 Quick Wins to implement in your e-commerce store to ensure stable growth.

Karl Gilis

14:30  your time

14:30 GMT 

Talks about: How to keep your business and customers happy in these changing times?

Everything is different now. Your client live in a different world, they think different, they behave different. And the situation changes every day…

How do you respond to that? How do you serve your customers a good as possible? What do you adapt on your website? What do need to change to keep your customers happy?

How do you discover what is different? How do you know that maybe you reach a complete new audience that is not as digital as your average customer until now? Does your audience have new concerns? New questions?

That’s why user research and customer behaviour analysis is more important than ever. I’ll share some real life stories from last week. And I’ll show you what to do to keep your customer happy. And your business healthy.

15:00  your time

15:00 GMT 

Talks about: Google Analytics and How to Avoid Bad Data

After leaving Google I initially followed the customary consultancy path of helping enterprises achieve digital transformation – based on data of course. My goal was to provide smart insights and strategic advice that would significantly boost a business’s online performance. Good idea! However, despite my reputation I was constantly pushed back by senior management when it came to proposing change. They simply did not trust their data well enough to make anything other than small adjustments. So I circled back and started systematically auditing Google Analytics setups. This story brings together some of the extraordinary findings of my work. The results vindicate the lack of trust from management, but also define a clear path for improvement.

15:30  your time

15:30 GMT 

Talks about: 3 Ways to Supercharge Your Email Marketing Program

Email marketing continues to drive sales for retailers, and as retailers continue to increase their email usage, especially as COVID-19 reshapes the global ecommerce marketplace, it becomes harder to stand out in a crowded inbox. Today, more than ever, it is critical to create an email and omnichannel strategy that is relevant to the customer.

 

This session will demonstrate ways you can supercharge your email program to make messages more relevant, provide a better customer experience, and increase revenue. 

 

EGS – Panel: How can eCommerce merchants survive & thrive in Pandemic Times

16:00  your time

16:00 GMT 

Valentin Radu

CEO & Founder@Omniconvert

A serial entrepreneur with 20 of experience in building both B2B, and B2C companies, Valentin is a currently leading Omniconvert, a tech company with 7 years of experience in the area of data-driven growth for eCommerce companies.

Rytis Lauris

CEO & Co-founder@Omnisend

Rytis Lauris created a powerful omnichannel marketing automation platform for small and medium-sized e-commerce merchants. He and his marketing team are good at simplifying the complex processes of customer communication with the help of email marketing tools.

Mark Adams

Head of Europe @BigCommerce

Mark is an eCommerce veteran with 20 years experience in the space having built and run successful eCommerce agencies, advised market leading brands and retailers on their digital strategy.

17:00 your time

17:00 GMT

Talks about: Environmentally friendly ecommerce

Digital is a major contributor to global warming. The average webpage, for example, has got ten times bigger over the last ten years. Every megabyte creates pollution. Learn about what to do to create a more environmentally friendly ecommerce

17:30 your time

17:30 GMT

Talks about: Growth Canvas 2.0: how to connect CX with business for unlimited growth

So now you are finally doing a/b tests. But why are so many failing? There is nothing more stupid than an insignificant result. No growth. No learning. Just effort. André is a/b testing for big corporations since nearly 15 years and out of his expertise comes an easy framework: growth canvas. André presents the new simplified version of this framework and shows how to use it for better results and more growth.

18:00 your time

18:00 GMT

Talks about: How to create stores people love to convert to

All the analytics, automation tools, machine learning, and other current buzzwords in the world will never help you create high-converting experiences for your prospects if you fail to leverage the one component that matters more than anything else in marketing: emotion. Talia Wolf will show us how to tap into the different emotional triggers that persuade people’s purchasing decisions.

In this talk, you’ll learn:

  • The powerful emotional targeting method Talia uses to increase conversions for her clients and students
  • 4 step-by-step methods for discovering your prospect’s emotions

18:30 your time

18:30 GMT

Talks about: Managing Your Google Ads Queries to Ensure a Profitable PPC Account

Beyond shopping ads, PPC text ads are essential to your ecommerce store. However, Google keeps changing how they will match your keywords and product terms. In this session, we’ll look at Google Ads recent match type changes and how to ensure your keywords are showing for highly relevant search terms so you keep getting sales from your PPC account.

Lukasz Zelezny

19:00 your time

19:00 GMT

Talks about: SEO Tactics to Implement tonight

Do you want to know which small and simple SEO changes can improve your traffic and revenue the most? Learn…

– How to deal with onpage technical aspects based on info provided by tools

– How to focus on keywords in 2020

– What KPIs to use to measure your performance

19:30 your time

19:30 GMT

Talks about: Growing an eCommerce site

Ecommerce sites need nowadays a very clear nurturing process for customers to convert. The time where customers converted by the first visit has passed. Now, it’s time for checking more sites, districting on various channels and therefore you need a process to nurture the potential buyer. Learn how to build this nurturing process.

20:00 your time

20:00 GMT

Talks about: Unleashing The Primal Brain: Tapping the unconscious to move people to action

Drop a rock. It falls and hits the ground.

Once you understand brain evolution, many of our decisions will become easily predictable. To a scary degree, we are walking robots with knee-jerk responses, and not the rational geniuses with free will that we like to imagine.

What if you understood how the brain really makes decisions, and could consistently influence it? In this dynamic keynote, bestselling author and neuromarketing expert Tim Ash will teach you key strategies for influencing the primitive and irrational parts of the brain that are really in charge of our actions.  You’ll learn how to tap powerful universal motivations and automatic responses to deliver your marketing message on-target every time. 

Walk away with a new perspective on the brain, and several durable and practical strategies for ethically influencing your audience.

Are you ready to be inspired? 

Only an illogical person would miss this session…

20:30 your time

20:30 GMT

Talks about: The eCommerce Funnel: The proper way to architect an eCommerce site

Sites that convert well make it simple for customers to progress through the buying journey to order completion.  In this session we’ll go over how you should be thinking about your site’s architecture to avoid common issues that lead to customer frustration and lower conversion rates.  You’ve seen funnels mentioned in marketing campaigns and in regards to landing pages but you may not realize that your eCommerce site should also be treated as a funnel that encourages your customers to take the actions that you want them to take. 

Join us to learn about eCommerce Funnels and ensure that your site’s architecture is not holding you back and costing you sales.   

Derric Haynie

21:00 your time

21:00 GMT

Talks about: How Real-Time Live Chat Conversations Increase Revenue by 13%+

Learn the value of live chat, how to build a pre-sales chat team and have conversations that sell, and the 6 step process for setting it all up cost-effectively.

Miroslav Varga

21:30 your time

21:30 GMT

Talks about: ROI = 32 times

In our world, increasing ROI by 15% is super. But let me present a case where ROI was increased 32 times without any gibble-gabble. Just plain and simple human approach known as common sense helped skyrocket the profit.

Andy Crestodina

13:00 your time

13:00 GMT

Talks about: Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears

Marketing is empathy. Digital marketing is about data-driven empathy. The job is to use clues, reports and tests to find what our audience needs and serve it to them quickly. But the problem is that there’s just too much data out there. So the trick is to use the right data to find the best insights fast.

  • When people think of your brand, what do they want to know?
  • Which of you pages is least satisfying? Why?
  • What information needs are you ignoring?

The trick is to listen to your audience through your reports, then take the actions that make your visitors happier …because you care. That’s what empathy is all about.

13:30 your time

13:30 GMT

Talks about: Why E-Commerce Businesses Can’t Survive Without Pricing Optimization

People have less discretionary income, technological improvements change shopping behavior, and businesses switch to e-commerce faster than ever. How to survive in such an environment of stiff competition and uncertainty?

That’s the ultimate struggle of the online retailer.

Are we making profitable decisions, or are we leaving money on the table? How to keep my business from failing in times of disarray?
Why does my competitor have higher sales numbers?

You’re not the only one experiencing these problems, and we have the solution: Pricing Optimization.

14:00 your time

14:00 GMT

Built to Scale: How to Deliver Ecommerce Beyond Limits

Jono Alderson

14:30 your time

14:30 GMT

Talks about: Schema, Google & The Future of the Web

  • Search is a huge part of how we discover brands/products, and how we make decisions.
  • Because it’s a big part of where we choose to spend our time and money, it’s driven by commercial forces.

That makes it a really interesting, competitive field to play in and explore.

Ton Wesseling

15:00 your time

15:00 GMT

Talks about: From 1 CRO team to the whole company embracing CRO

Conversion Rate Optimization and Digital Experiments, mostly A/B-testing, have been the holy grail for data-driven marketers in the last 10 years. Finally, we are really able to understand what makes a difference and what doesn’t.

This field of work has grown a small MacGyver practise to a dedicated A-team. A multi-disciplinary team that tries to grow the company by running as many digital experiments as possible. A maturity step most of us have been hoping for in the past few years, and it’s happening! But in the way it’s mostly evolving…. it won’t survive. It will not lead to the whole company embracing CRO.

15:30 your time

15:30 GMT

Talks about: eCommerce Strategy during Covid-19 downturn

As the whole world is getting affected by uncertainty, there are still some learnings from the previous downturns. What are these learnings and how we can apply them to craft a dynamic strategy that takes into account the psychografic segmentation and behaviour insights.

16:00-16:30 your time

16:00 GMT

Talks about: What Modern Marketers Need to Know About Facebook’s Algorithm in 2020

With Facebook ad prices doubling each year and organic reach dwindling, how can we feed the algorithm to create engagement, leads, and sales?  How do we, as eCommerce businesses, effectively drive sales while also being brand marketers? How do we build a video strategy to begin making short-form video with our customers, influencers, and partners?

We will answer all these questions and provide a framework for you to implement immediately in your business.

16:30 your time

16:30 GMT

Talks about: Measuring your marketing impact

Your customer journeys are complex, to say the least. From an array of online and offline channels across multiple devices, it’s difficult to understand which initiatives actually move the needle toward conversion and revenue. Luckily today’s technology enables marketers to better leverage attribution and demonstrate the impact of their efforts. In this presentation Bram, Industry Manager @ AdRoll, will walk you through key tactics for better and effective measurement.

AdRoll is a growth marketing platform built for ambitious, direct-to-consumer (D2C) brands. The company has democratized access to marketing data and technology by creating a single platform that serves as mission control – unifying your data, channels, and measurement. With the AdRoll Growth Marketing Platform, ambitious brands can leverage the company’s historical, industry and real-time data to accomplish more with their budget and reach the right customer, at the right time.

17:00-17:30 your time

17:00 GMT

Talks about: Injecting Data into the Design Process

The days of “Launch and See” are over. No longer will we exhaust our budgets and then find out if it was money well-spent. This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We’re going to cover a lot of very important ground for digital marketers and business owners.

In Brian’s session, you’ll learn:

  • Proof that everyone is a natural behavioral scientist
  • The two jobs of an experimenter
  • How a data-driven landing page is crafted
  • The way data changes the design flow

17:30-18:00 your time

17:30 GMT

Talks about:Creation and manipulation of audiences for ecommerce remarketing strategies

In this presentation we will demonstrate how to use a range of paid search and social retargeting audiences to amplify content marketing and for ecommerce remarketing campaigns. 

These techniques are particularly relevant for businesses selling niche products or where the use of search is so competitive, that you need to spend your PPC budgets on a highly targets or primed audience.

The talk will explain how to create and use the following audience manipulations strategies:

  •       Audiences Niches – techniques to find individuals with very specific job titles, interests and skills
  •       Audience Amplification – use of “next-generation” Lookalikes and Similar audiences to create a larger target audience from a smaller seed list
  •       Audience Reduction – use of negative audiences to focus budget on a more targeted group
  •       Audience Filtration (within channel and cross-channel) – use of two-step campaigns to find the most engaged and interested individuals
  •       Audience Priming – using cheaper channels to drive users to your site, so you can retarget them when they are ready to buy.

 What you will learn?

From this presentation you will learn:

  •       Which social media channels, Ad objectives and audience criteria are best suited to find niche or B2B ecommerce audiences?
  •       How to use video and images to create low cost Awareness campaigns to pinpoint interested and engaged prospects?
  •       How to use campaigns sequentially to maximise conversions and reduce waste?
  •       How to use cross-channel campaigns to prime audiences and to focus paid search campaigns on a warmer audience?

Candance Ohm

18:00-18:30 your hour

18:00 GMT

Talks about: Proving campaign performance with experimentation

In this talk, I will give an introduction to experimental design and outline best practices for A/B testing. I’ll explain how Dosh uses A/B testing to prove campaign lift and apply the results to return on investment.  Key takeaways are: 

(1) Key requirements for experimentation

(2) How to split the population into treatment and control

(3) How to apply results in a way that proves the business value

Kurt Elster & Andrew Bedell

18:30-19:00 your hour

18:30 GMT

Talks about:  How Andy Bedell built a team and split tested his way to seven figures with KeySmart

 In this live 1:1 interview, Kurt Elster (of Unofficial Shopify Podcast fame) talks to Andy about how he built a team at KeySmart that’s used split-testing and Instagram to build a multi-million dollar business selling key organizers.”

Cornelia Cozmiuc

19:00-19:30 your hour

19:00 GMT

Talks about: Unique Techniques to Secure #1 Positions in Google in 2020

Lately, it’s getting harder and harder to rank on Google’s top rankings, no need to insist on that. The competition in Google is made up of mega-brands like Wikipedia, Forbes, and Entrepreneur. So, can small brands and businesses stand a chance in front of these giants?

We cannot stop thinking: What can we do to reach those top Google positions? Are there any “behind the scenes” techniques that we can apply to get those high Google ranks?

The short answer is yes. How? Check out the presentation! 

Shanelle Mulin

19:30-20:00 your time

19:30 GMT 

Talks about: How to Optimize for Ecommerce Retention

You know about optimization and experimentation at the top of the funnel. Voice of customer product page copy that increased conversions by 15%, checkout tweaks that increased conversions by 12%—you’ve heard it all before. But what about mid- and bottom-of-funnel optimization and experimentation? The Pareto Principle states that you get 80% of your revenue from 20% of your customers and acquiring new customers is 5-25 times more expensive than retaining existing customers. So, learn the step-by-step process for getting more out of your entire ecommerce lifecycle.

Takeaways:

  • How to clearly define your customer lifetime value (LTV), average order value (AOV) and purchase frequency.
  • How to choose the right metrics at every stage of the lifecycle.
  • How to choose the right audiences for your optimization and experimentation efforts.
  • How to avoid interference and degrading results.

20:00-20:30 your time

20:00 GMT 

Talks about: Neuro-Loyalty: Convert Once, keep Forever.

Understanding your customer’s brain and how it works is the key to growth. Based on the ideas in his bestselling Brainfluence and recent, award-winning Friction, Dooley will show you science-based ways to not only convert visitors once but to keep them as customers forever.

Phillip Walker

20:30 your time

20:30 GMT 

Talks about: The Optimized Business

  • Digitalization of business processes
  • Continuous improvement culture
  • Customer self-service
  • Improving business efficiency through analytics
  • Improving data management
  • Process automation

21:00 your time

21:00 GMT 

Talks about: AARRR – How To Use The Pirate Funnel as Your Map to Growth

While International Talk Like A Pirate Day isn’t until September, we are going to plunder the treasures of The Pirate Funnel (AAARRR)! Don’t worry, you won’t need a cutlass, an eye patch or even a parrot to learn to take this SaaS inspired idea and apply it to maximizing your e-commerce. We will get your AAA (Awareness, Acquisition, Activation) connected to your RRR (Retention, Referral, Revenue) and show you how to hoist the PROFIT  flag atop your mast!

Adam Enfroy

21:30 your time

21:30 GMT 

Talks about: How to Grow Your Ecommerce Brand with Affiliate Marketing

With affiliate marketing becoming a $6.8 billion dollar industry in 2020, how can ecommerce merchants leverage affiliates to drive more sales? Adam will discuss how to start an affiliate program, how to recruit affiliates, manage commission rates, provide exclusive offers, and make affiliate marketing a valuable part of their overall marketing strategy.

... and more to come!

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