Agenda

Raul Galera

16:30 your time

16:30 GMT 

About Raul: Raul Galera is the Partner Manager at ReferralCandy and Candybar, two tools helping small and medium businesses run customer referral and loyalty programs. He’s been working in the tech sector for the past seven years and regularly writes about marketing, e-commerce, and tech.

Talks about: Increasing Customer Retention (and Acquisition) After The Holidays

For lots of ecommerce merchants, BFCM and the overall Holiday Season is the busiest time of the year. This year it’s projected the be bigger than ever considering how most of the shopping has been moving online over the past few months. Most brands are looking into customer acquisition right now, but what’s going to happen after these new customers buy from your store for the first time? Do you have a post-purchase plan in place? In this talk, we’ll cover some areas that will help you increase customer retention and brand advocacy.

Jon MacDonald

17:00 your time

17:00 GMT 

About Jon: Jon MacDonald is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.

Talks about: The 8 Laws of Conversion

John Ghiorso

17:30 your time

17:00 GMT 

Founder & CEO Orca Pacific, a MightyHive company, John Ghiorso is widely regarded as an authority on all things Amazon. For over a decade, he has led a team of eCommerce professionals as founder and CEO of Orca Pacific, a Seattle-based Amazon agency that brings cutting-edge strategies to over 100 industry-leading brands like Godiva and Reebok. John has earned a reputation for approximating industry reaction and forecasting shifts within the Amazon marketplace. His eCommerce insights have been featured in prestigious publications such as The Wall Street Journal, Forbes, Vox, Modern Retail and Digiday. John also shares his expertise as a keynote speaker at mainstream eCommerce events. He covers a range of topics from retail and advertising strategies to the latest trends in eCommerce. Through dedication to his forward-thinking message, John has engendered a major industry shift away from reactive digital marketing and into proactive strategies aimed towards holistic business growth. Looking forward, John is anticipating major evolution for Amazon as a platform and, by extension, its sellers, vendors, and advertisers. With those changes, he feels a deep responsibility to continue on as a thought leader, industry representative, and advocate for constant innovation.

Talks about: Gaining a Competitive Edge on Amazon

Amazon is a crowded marketplace. In 2020, more than 2.5 million sellers listed products for sale across virtually every product category. To be successful, brands must outmaneuver their competition by capturing share of voice, defending their position, and engaging in cutting edge marketing strategies.

Join us for a conversation with John Ghiorso, Founder and CEO of Orca Pacific, a MightyHive company. For over 12 years, Orca Pacific has helped consumer product brands grow their Amazon business through advertising management, content optimization, and operational excellence.

In this 30-minute virtual session, John will contextualize the competition on the platform as it exists today.

He will then dive into strategies for climbing onto Page 1 and defending your position on the search page. Finally, John will explore new Amazon strategies and programs that are underutilized and could give your brand the competitive edge.

Derric Haynie

18:00 your time

18:00 GMT 

Derric Haynie is the host of “The Future of Ecommerce” podcast and Chief Ecommerce Technologist at Ecommercetech.io – Where Ecommerce stores go to research, discover, and buy the right tools to grow their store.

Half of his day is spent reviewing tech tools, and the other half is talking with merchants to help them discover which solutions are right for them. When he’s not doing that, you can find him speaking, networking, or grabbing a drink at any of your favorite Ecommerce events.

Talks about: Using Live Chat to Maximize Black Friday / Cyber Monday Sales

– The difference between good and bad live chat.
– Conversation examples that convert (and that don’t)
– Your 6 step plan for successful conversations that lead to conversions

 

Talia Wolf

18:30 your time

18:30 GMT 

As founder of GetUplift, Talia and her team provide conversion optimization services for high-growth companies using customer-centric methods, emotional targeting strategies and data-driven analysis.

Talia has been invited to teach conversion optimization on hundreds of stages such as Google, MozCon, Call To Action Conference, SearchLove, and many more and was recently listed as one of the most influential experts in conversion optimization.

Talks about: The Biggest Mistakes People Make with Their Funnels and How to Fix Them

– The biggest mistakes people make with their funnels (on FB ads, on landing pages, on thank you pages and on their first emails)
– How to fix those problems of course 🙂
– Formulas and frameworks for optimizing them.
– The 4 most important steps in a high-converting funnel

Marty Greif

19:00 your time

19:00 GMT

Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to SiteTuners, where he is responsible for driving revenue growth, establishing, and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.

Martin is known for being a strong leader, excellent team builder and a man of his word. Colleagues and clients have called him “a straight shooter,” “tenacious and loyal,” and “easy to work with.” He has a knack for understanding people and developing long-lasting professional relationships. Martin brings passion, creativity, and a great sense of humor to every business challenge.

Talks about: Proving Best Practices by Testing

You can’t miss Martin Greif’s Proving Best Practices by Testing! There are 3 basic questions your website needs to answer for visitors to convert:

– Am I in the right place?
– How do I feel about this site?
– What am I supposed to do here?

Once you understand why the answers to these questions are so important, you can begin testing 4 of the industry best practices. What are those best practices? Attend Martin’s presentation Proving Best Practices by Testing to learn the answers.

Valentin Radu

19:30 your time

19:30 GMT

A serial entrepreneur with 20 of experience in building both B2B, and B2C companies, Valentin is currently leading Omniconvert, a tech company with 7 years of experience in the area of data-driven growth for eCommerce companies.

Working closely as an advisor to companies such as Orange, eMag, Auchan, or Avon, Valentin is also an international speaker, and the co-author of many education materials.

Talks about: How to Nail Customer Value Optimization (CVO)

 

Mark Irvine

20:00 your time

20:00 GMT 

Mark’s decade of PPC experience has included analyzing data and spotting trends within over 30,000 Google, Bing, and Facebook ad accounts. Mark recently joined SearchLab as the Director of Paid Media. He regularly presents his research on trends in the PPC industry on webinars and at conferences around the world and his work has also been featured on outlets such as The Washington Post, MSNBC, BBC and CNN. Last year, Mark was named the Most Influential PPC Expert in the world by both PPC Hero and Microsoft.

Talks about: Personalizing your PPC Campaigns for the “New & Normal” Audiences this Holiday Season

Personalizing your PPC Campaigns for the “New & Normal” Audiences this Holiday Season 2020 has changed all of us and your PPC campaigns are no exception! As real-world trends shifted, as did the SERP and the best practices of yesteryear will no longer suffice.

With this holiday shopping season being more online than ever, the stakes are higher than ever before to understand how to identify, reach, and personalize your ads for the new normal. In this session, we’ll focus on how to:

· Reengage with your past loyal customers this year with ad targeting to keep them from straying to your new competition.

· Discover how new trends from the COVID era have changed how people search, browse, and interact with your brand on and off the SERP.

· Identify the new users and audiences that are looking for your product online today and how to convert them to customers.

· Personalize your ads for each searcher and audience at scale by using new targeting and automation features within Google, Bing, and Facebook.

· Plan ahead for after the holiday rush to maximize your ROI from these audiences in the following months.

20:30 your time

21:30 GMT 

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.
Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.
For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco.

Talks about: The Magic of Wizards and Why You Desperately Need It

Many ecommerce sites pride themselves on having massive selection. Unfortunately this overwhelming amount of choice actually paralizes customers from making decisions.

This is especially true if the products are in categories that are unusual or which involve complex tradeoffs.

Fortunately there is a better way! In this session you will: Come to feel sorry for your site visitors and their product selection experience See examples of how wizards function and understand their power.

Learn how to construct your own wizards for key product categories Conversion Rate Optimization expert Tim Ash literally wrote the best-selling books on landing page optimization. Hear Tim’s unique perspective on making your ecommerce site more useful and profitable!

21:30 your time

 

21:30 GMT 

Client case study: Black Friday Customer Service Checklist: 5 Tips to Survive the Madness

Nicole Baqai

TJ Balogun

Nicole manages strategic partnerships for Gorgias in the East Coast Region of North America. 

Prior to joining Gorgias, she worked at a technology and hospitality startup that was focused on reimagining the mini-bar and gift shops at hotels for the modern day traveler.

She worked with a multitude of brands to engage them in both wholesale and retail opportunities whilst also launching their own online Shopify store and retail store at a world renowned boutique hotel chain in Los Angeles.

She loves working with brands and helping them find automated solutions to drive brand-awareness and attract more consumers.

 

TJ Balogun is the head, customer relations & marketing at Andrea Iyamah, a womenswear e-commerce brand strongly influenced by African culture. 

TJ single handedly grew the customer relations department by developing and implementing different strategies to ensure customer satisfaction of over 1000+ clients, without a single complaint for 2 years and secured top celebrity collaborations such as Gabrielle Union, Ciara, Holly Robinson-Peete and other top press/influencer campaigns resulting in exceeding monthly and quarterly sales targets. 

TJ improved customer experience by synchronizing Andrea Iyamah with Gorgias, a CRM based platform which led to a customer base increase of 30% within the past 6 months.

With a background in communications, TJ has had the opportunity to work with brands such as Jimmy Choo, Salvatore Ferragamo, Beats by Dre and Nike. Being at Andrea Iyamah for over 5 years has given him the privilege to combine both his knowledge and experience while growing the brand to ensure they provide the best customer experience and brand perception.

Kyle Roof

16:30 your time

16:30 GMT 

Kyle is responsible for the development and implementation of all SEO techniques used by High Voltage SEO Agency and PageOptimizer Pro SEO tool. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

Talks about: Advanced Interlinking and Using Semantic Terms

Learn how to create pages and structure your site to help rank for more keywords and raise your site’s authority

“Google’s algorithm is just an algorithm and you can beat it with simple math.”

Joep Brenninkmeijer

17:00 your time

17:00 GMT 

Joep is an eCcommerce Manager & Product owner in Digital B2B team at The HEINEKEN Company.

He is responsible for the Heineken Horeca Netherlands website & digital customer acquisition in the Digital B2B team of the Customer Experience department within HEINEKEN Netherlands.

Talks about: Growth via Great CX: Proactively Helping Your Customer for a Win-Win Situation

17:30 your time

 

17:30 GMT 

Panel: Pre and Post Black Friday strategies from 3 eCommerce verticals

Miruna Mitu
 
With 9 years of experience in digital, social media and e-commerce, Miruna is coordinating the Mobexpert Digital Communication and Marketing department.
 
Miruna graduated from an Executive MBA program at IEDC Bled School of Management in Slovenia, in 2019.
Miruna has been part of the Mobexpert team for 6 years and she contributed to the company’s online communication & marketing strategy development by exploring all digital areas, social media, email marketing, PPC marketing, inbound marketing.
She started her career with WebDigital and MSL Group The Practice, where she built her knowledge of the digital domain by working for brands such as Samsung, Avon, Fashion Days and Redd’s.
 

Robert Berza

Robert Berza is the General Manager of Fashion Days Romania, Bulgaria and Ungaria and Vice President of eMAG Fashion & Sport.

With over 15 years experience in eCommerce, Business development, new media and marketing, Robert Berza has contributed to the growth of many local and international brands. Before joining the Fashion Days Group, Robert has experienced different key positions. He was the Country Manager of Zoot in Romania – where he built the team and the local operational activities from ground 0, the Director of Marketing of Emag Romania, Head of Internet Division wihin the CME (Central European Media Enterprises) and Internet Manager at the national televison, PROTv.

Kamran Shaikh

Kamran is a Digital Marketing Consultant at Tempur Mattresses. Tempur offers a range of mattresses, pillows, beds and other unique pressure relieving products.

Robert Berza

General Manager
@ Fashion Days Group

Miruna Mitu

Online Marketing & Communication Manager

@MOBEXPERT

Kamran Shaikh

Digital Marketing Consultant

@Tempur Mattresses

Kunle Campbell

18:30 your time

18:30 GMT 

Kunle is an ‘outsourced ecommerce CMO’ and advisor to a range of direct-to-consumer product businesses.
He is visual creative oriented yet pragmatically guided by data and testing.
He coaches ambitious retail teams focused on unlocking growth through acquisition, CLV and UX optimisation.
He is the host of the 2X eCommerce podcast, and has interviewed over 250 DTC ecommerce leaders.

– Worldclass ecommerce consultant
– Emphasis on customer acquisition
– Media planning for brand oriented direct response advertising on: Facebook, Snap, Google Shopping, YouTube Ads
– CRO and UX
– Checkout Flow expert
– Top rated ecommerce consultant by SAP, BigCommerce, Crazy Egg, Practical Ecommerce, VWO, Econsultancy
– Affable down to earth programatic approach
– Giving you the edge in Commerce

Talks about: Building Resilient ‘Lifecycle Ad Funnels’ that Acquire and Retain Customers

Customer lifecycle oriented media buying: In this session, Kunle will take you through how to create a co-ordinated ‘always-on’ life cycle oriented media buying funnel strategy that focuses on optimisation for conversions and retention.  
 
You will learn why a considerate portion of your media buying efforts should be focused on converting above the line awareness and interest. 
 
And how to set up your direct-to-customer communication channels for longer-term retention. 
This session will help marketing teams understand the acquisition and retention funnel frameworks employed by 8 and 9 figures online retailers. 

Augustine Fou

19:00 your time

19:00 GMT 

Dr. Augustine Fou is an industry-recognized thought leader in digital strategy and integrated marketing, and former Chief Digital Officer of Omnicom’s Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients. Dr. Fou has over 25 years of management consulting experience, creating and optimizing marketing across traditional and digital channels.

Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23.

Talks about: How Bad Guys Commit Ad Fraud and Trick Attribution Reporting

In this session, Dr. Augustine Fou, an independent ad fraud researcher, shares an overview of various types of ad fraud, including manipulation of attribution reports by bad guys. They do this to steal ad budgets and cover their tracks. Be on the lookout in your own data to minimize your risks.

Cristi Movila

19:30 your time

19:30 GMT 

Cristi Movilă is VTEX Growth Leader for Central and Eastern Europe. With an experience of over 13 years in building online business lines for large companies in Romania, Cristi joined VTEX to coordinate their activity in Romania and then Eastern Europe.

Active in the local e-commerce market since the beginning, Cristi managed to build for scratch, launch and coordinate top online and omni-channel projects in Romania and close regions, in fields such as Cosmetics or Fashion for market leaders such as Coty and Otter.

With a background in Software Engineering, he has understood the patterns and the steps companies have to take in the digital era in order to follow the trends, clients’ needs and the transformation stage we are all currently on.

Talks about: Collaborative eCommerce

 

Richard Anning

20:00 your time

20:00 GMT 

Director of Data & Analytics at MoxieLash Richard works with ambitious start-ups to drive smart, data-driven growth through great products. Focusing on helping CEO’s & teams to understand their goals, create clear processes and drive profitable growth. Worked with large and small brands for many years developing a strong track record of success. He focuses on designing and delivering great experiences across channels, driving customer acquisition & retention. Great with numbers and people, he believes that value is measured in revenue, conversions and happy users.

Talks about: How to Bring Data to the Beauty Industry

How understanding your customer, platforms and products can drive attractive growth

Elise Connors

20:30 your time

20:30 GMT 

Elise is the Director of Marketing Client Services at Happy Cog, an NYC-based digital agency. She has over 13 years of experience helping organizations in various industries craft complex digital strategies, with a focus on Conversion Rate Optimization. She’s a consumer of popular culture by way of reality TV and is passionate about helping up-and-coming digital marketers find their footing in the industry.

She was a 2019 recipient of the St. Louis Business Journal’s Diverse Business Leaders Award. You can often find her discussing racial justice and equity on LinkedIn and other social media channels near you.

Talks about: Using Data You Already Have to Win the Customers You Don’t

As an ecommerce store owner, you likely already have millions of data points at your fingertips. But the truth is, most data is nonsense. In this session, you’ll learn how to take advantage of the data you already have and turn it into insights that, when used correctly, can turn your website into a revenue generating machine.

Jill Thayer Liliedahl

21:00 your time

21:00 GMT 

After six years as an entrepreneur, four running an eCommerce company and three as an Inventory Planner customer, Jill Liliedahl now works with merchants to be more efficient and make smart purchasing decisions.

Talks about: Increase Profits and Avoid Missed Revenue by Forecasting Customer Demand

Learn how to use customer sales history to forecast what and how much inventory will be purchased in the future. Save time and increase accuracy using demand planning.

Phil Gorman

21:30 your time

21:30 GMT 

Phil Gorman is the owner of ECOMMevents and has 30 years of experience working with Direct to Consumer Brands as well as a consultant to Small Businesses. He parlayed his operational knowledge of several businesses he owned into a successful career as a Small Business Advisor at American Express. There he managed Small Business Owner education programs for several national franchise brands, maintained partner relationships with national retail brands and created a prepaid card product for the Real Estate industry which was spun off into a separate company and later sold back to Amex. More recently, he created E-Commerce Day branded events specifically to help E-Commerce merchants successfully navigate their journeys via education, inspiration and motivation.

Talks about: Scaling with Balance: Maintaining the 3 Pillars of E-Commerce as you Grow

... and more to come!